We live and work by Richmond’s picturesque riverfront. With a network of trails and amazing views just steps away from a vibrant downtown, we knew we had to let everyone in on the secret that was Richmond, VA. And what better way to celebrate than with the nation’s premier outdoor sports and music festival?!

Sports Backers and Venture Richmond both work to make RVA a vibrant place to live. Bringing our two nonprofit organizations together to create one of the nation’s most beloved outdoor festivals was a no-brainer! Venture Richmond provides the entertainment, and Sports Backers brings the athletes. It all adds up to a great showcase of Richmond’s riverfront and all it has to offer!

Sports Backers logoSports Backers

Sports Backers is a nationally recognized nonprofit whose mission is to inspire people from all corners of our community to live actively. Our events and programs are designed to encourage active lifestyles for everyone.

Venture Richmond

Venture Richmond logoVenture Richmond is a nonprofit organization formed to engage business and community leaders in partnering with the City to enhance the vitality of the community, particularly Downtown, through economic development, marketing, promotion, advocacy and events, to include: Friday Cheers, the 2nd Street Festival, the Richmond Folk Festival, and more.