Sponsor Stories

We’re fortunate to work with some of the best outdoor brands in the business. Get to know these brands and discover why you should visit their booths during the festival!

Dominion Energy

Dominion Energy has proudly served as Riverrock’s title sponsor since the event’s inception.

What we share in our commitment to celebrating and protecting our environment in Central Virginia and everywhere we do business, has translated to what is now a 18-year partnership for the nation’s premier outdoor sports and music festival. We hope that you can join us for this ultimate outdoor experience!

Subaru

Subaru of America, Inc. markets and distributes Subaru vehicles, parts and accessories through a network of more than 640 retailers across the United States. We are guided by the Subaru Love Promise, which is our vision to show love and respect to everyone, and to support its communities and customers nationwide. Over the past 20 years, Subaru has donated more than $320 million to causes the Subaru family cares about, and our employees have logged more than 100,000 volunteer hours. As a company, we believe it is important to do our part in making a positive impact in the world because it is the right thing to do. At Subaru, we are More Than a Car Company®.

Subaru is committed to helping all animals — including those in shelters — stay safe and healthy. A core principle of our Subaru Loves Pets initiative is an ongoing commitment to help all pets find their perfect, loving home. We stand by this commitment through a scale of actions; from supporting local pet-adoption efforts to being the ASPCA®’s largest corporate donor. Subaru and our retailers are proud to have donated over $60 million to national and local organizations, which has allowed us to help in the adoption, rescue, transport, and health care of over 504,00 animals and pets.

CoStar Group

Collaboration and Enthusiasm

CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces and 3D digital twin technology. We are digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.

CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible.

At CoStar Group, there are endless opportunities to grow. We invest in our employees, fostering a collaborative environment where ideas can be shared, and innovation can grow. Most importantly, you can power your career forward within the vibrant Richmond community.

Riverrock represents all the amazing things Richmond has to offer — and CoStar Group sits right at the center of the action. Come see why we are a great place to work and live the RVA life.

Hardywood Park Craft Brewery

www.hardywood.com

Brew with Purpose

Since 2011, Hardywood’s mission has been to be the most respected craft brewer by relentlessly committing to quality and innovation, delighting our customers, creating an exceptional workplace experience, respecting our environment, and supporting our community… to Brew with Purpose. Hardywood beer has earned international acclaim, including medals at the Great American Beer Festival, World Beer Cup, and Australian International Beer Awards.

Our mission is poured into every glass through a steadfast commitment to Safety and Integrity, cultivating a welcoming, inclusive space where honesty and responsible consumption are the standard. We pair this ethical foundation with a relentless drive for Quality and Innovation, striving to consistently create the most sought-after craft beverages in our industry and deliver a world-class experience with every pour. By championing Sustainability, we believe in modeling environmental stewardship and in ensuring that our pursuit of excellence fosters lasting success for our team, our customers, and our community.

Our Great Return American IPA directly supports the James River Association (JRA) because we believe that we all benefit from cleaner, better water. We are proud to be a part of JRA’s work to improve our main source of drinking water and to sponsor events that highlight Richmond’s amazing riverfront and outdoor scene.

Hardywood is proud to sponsor Dominion Energy Riverrock and its celebration of Richmond and exploration of our beautiful riverfront. Riverrock provides the perfect space for Hardywood to embody our values of environmental stewardship and community while sharing our world-class beer in the heart of Richmond.

Stop by to see us at Dominion Energy Riverrock! Our staff is a passionate group of folks who love to chat about all things beer, the great outdoors, and how Hardywood lives its mission to Brew with Purpose.  Plus, we’ve got great swag.

Teva

For Playground Earth is not just a tagline—it’s a rally cry: To skin the knees of your inner child. To drag mud through the kitchen. To follow your curiosity near and far. We’re here to equip generations of adventurers to get dirt in their teeth, howl into the wind, double backflip into life’s waters and dance around campfires. The earth is your playground, Teva is the ticket.

Immerse yourself in the world of Teva at our Dominion Energy Riverrock pop-up. Come stop by the Teva booth to go for a guided hike, win some giveaway items, and step into adventure with ease. Festival attendees can now test drive a pair of trusty Teva hiking boots, cushioned trail running sandals, and durable water-ready shoes for the day — because the best adventures start with the right gear.

Virginia Army National Guard

Serving Virginia, Serving the Nation.

The Virginia Army National Guard includes Citizen-Soldiers who live, work and serve in communities across Virginia. We have a dual mission to support national defense and respond to emergencies here at home. When called to serve, we help our neighbors during natural disasters, support first responders, and contribute to missions around the world.

Most Soldiers who serve in the Virginia Army National Guard serve part time while earning full-time benefits like tuition assistance, hands-on training, leadership skills and endless opportunities. It’s meaningful service that allows us to give back to the place we call our home.

Through every mission, our Soldiers build readiness and resilience. They gain real-world experience, valuable skills and a sense of purpose that lasts a lifetime. The National Guard doesn’t just prepare for you service – it prepares you for life.

Bold Rock

Founded in June 2012 in Nellysford, VA, Bold Rock crafts a variety of hard cider styles from apples harvested in the Blue Ridge Mountains of Virginia and North Carolina.

Bold Rock’s award-winning line of hard cider varieties includes the flagship Apple, favorites such as Imperial and Blackberry, and the best-selling seasonal cider assortment in the country. Continuously innovating and keeping its commitment to refreshment and robust flavor, Bold Rock has expanded into other craft beverages, including vodka-based and tequila-based craft cocktails, featured in Vodka and Tequila Crush Crates. Most recently, Bold Rock has introduced Day Drift – a refreshingly flavorful, non-carbonated vodka iced tea.

See us at Dominion Energy Riverrock to sample a BOLD one!

Virginia Department of Health

Protecting Health and Promoting Well-being

The Virginia Department of Health strives to make a difference in our communities everyday. Virginia’s public health history dates back more than 400 years when, in 1610, the first sanitation law was passed in the Jamestown colony.  And, since 1908, VDH has been striving to ensure the health and well-being of all Virginia communities.  From Appalachia to the Atlantic shore, our dedicated staff are committed to the vision of making Virginia the healthiest state in the nation.  With programs ranging from newborn screening to autopsies, from emergency preparedness to licensing of hospitals, nursing homes and restaurants, and from radiological health to disease prevention and health promotion – VDH is working for you. All day. Everyday.

We’d love to know what YOU know about public health. Complete this quick and easy public health perception survey for a chance to win a prize!

https://redcap.vdh.virginia.gov/redcap/surveys/?s=MNP3Y7AW93C4NLXN

Spanish version: https://redcap.vdh.virginia.gov/redcap/surveys/?s=93CF4D37APPFDK3A

Check out the VDH website for specific programs and local health departments in your area, as well as www.iampublichealthva.org for some VDH highlights. For more information, follow us on Facebook, X, LinkedIn and Instagram, and check out VDH on YouTube.

Thule

This is Thule

Whether it’s exploring the spectacular nature of the great outdoors or traveling the world with family and friends, we all have a passion for enjoying an active life.

We believe in making it easier to enjoy the active life – whether you’re heading into the outdoors or travelling the world with family and friends. For more than 80 years, Thule has created smart, safe and stylish products that simplify everyday adventures.

At Thule, we know that every journey is better with your dog by your side. Whether you’re biking, hiking, or going on a road trip, our products help make it easier for you and your dog to enjoy an active life together. Designed with safety, comfort, and durability in mind, our products ensure your dog is ready for whatever comes next.

Yerba Madre

Yerba Madre – formerly Guayakí Yerba Mate – is the 30-year pioneer of regenerative yerba mate [yer-bah ma-tay] and the category leader in ready-to-drink mate beverages across North America. The name Yerba Madre is a tribute to Mother Earth and the ancestral wisdom of the Indigenous communities who have cultivated yerba mate for generations —a reflection of the values the brand has championed since day one.

Headquartered in Oakland and Los Angeles, California, Yerba Madre sources regenerative, organic, shade-grown yerba mate in direct partnership with 257 Indigenous and farmer families across Argentina, Brazil, and Paraguay. Using its Market Driven Regeneration™ model, every purchase helps conserve and restore the Atlantic Forest, support fair trade premiums, and build long-term economic resilience for grower communities.

Yerba Madre is proudly the first yerba mate to be Regenerative Organic Certified® and the first company in South America to achieve ROC™ Gold status, marking a dual milestone in regenerative agriculture and ethical sourcing. This achievement affirms the brand’s leadership in regenerative business. The ROC™ seal debuted on Yerba Madre packaging for Traditional Air-Dried Loose Leaf and Mate Bags in May 2025.

As one of the original founding B Corp, Yerba Madre is committed to ethical business practices across ten key pillars, including climate positivity, living wages, circularity, and inclusion. Yerba Madre is available in over 45,000 retail locations across the U.S. and Canada. To learn more, visit www.YerbaMadre.com

Patient First

Patient First was founded in Richmond in 1981 and has been providing convenient, cost-effective medical care ever since. Patient First provides urgent care for routine illnesses and injuries, as well as primary care for patients who don’t have a regular physician.  All Patient First medical centers are open from 8 am to 8 pm, 365 days a year, and see patients on a walk-in, non-appointment basis.  Each locations has on-site lab testing, x-rays, and prescription drugs.  This means patients can often be seen, diagnosed, and treated in a single visit.

Please visit our website to learn more about our services, to find a nearby location, and to find physician schedules.  You can also visit our community page to learn about some of the great organizations that Patient First supports. If you would like to connect with us on social media please visit our Facebook, Instagram and LinkedIn pages.

Blue Ridge Cyclery

Family owned and operated since 2010, Blue Ridge Cyclery is your friendly local bike shop. With humble beginnings of a single location in Charlottesville BRC has now expanded to four locations in Virginia; two in Charlottesville, one in Warrenton, and our newest location now open in Richmond.

BRC has grown, but still happily retains the ability to treat each customer like family.

No matter where you are on your cycling journey, BRC has knowledgeable staff to help you perform. From bikes, gear, and accessories to get you rolling; to full service departments for repairs and upgrades to keep you rolling, Blue Ridge Cyclery has it all!

Sam’s Xpress® Car Wash

At Sam’s Xpress® Car Wash, we’re all about keeping life moving. Riverrock brings together adventure, energy, and community, values that drive everything we do. Whether you’re heading out on the James or wrapping up a weekend of climbing, biking, or paddling, we’re here to help you transition from the outdoors back to everyday life with a fast, high-quality wash Xperience. Just like Riverrock, we’re passionate about creating moments that bring people together and keep the momentum going.

We also believe a great experience goes beyond a clean car. We’re proud to build a culture that’s fun, energetic, and centered around people—both our customers and our team members. With professionally trained staff and a focus on growth and opportunity, we’re committed to delivering service that truly Xceeds expectations.

Stop by our activation at Riverrock for a quick, high-energy break in your day. Spin to win fun swag and score a free Top Wash when you join our text club.

Stay connected with us online to see how we support the communities we serve and don’t miss your chance to win with our monthly social media giveaways! Follow along on Facebook or Instagram.